Initial Consultation- Your ‘Go-to-Market’ Strategy

- Market Analysis Timeline: Based Market Conditions & Seller’s Goals

- Recommendations: Identify upgrades & repairs that will increase the net profit to seller

- Timeline Provided: Based on Home Preparations recommended

- Strategic Pricing Discussion

 

Communication Plan

- Checklists and Timelines Provided - so you know what to expect

- Updates by client preferred frequency and communication method

 

Preliminary Inspections

- Concierge services include design, material and color choices, developing a scope of work, bidding out and overseeing work to be done.

 

Home Repairs & Upgrades 

- Contractor Referral List

Types of Repairs:

- Plumbing / Electrical

- Roof 

- HVAC 

- Minor Construction – including kitchen and bathroom updates.

- Painting

- Landscaping/Outdoor design

- Flooring

- Cleaning

After developing a scope of work, the team will design, bid and oversee the repairs & upgrades that will fetch for the highest value for the property.

 

 

Pre-Listing Marketing

- Professional Photography (Interior and Exterior)

- 3D Tours (Matterport)

- Drone Aerial Photography and Video 

- Floor Plans

- Enhanced Photography When Needed      

- Video Walkthrough

- Virtual Tour

- Professional Printed Flyer

- Professional Brochure

- Single Property Website/Dedicated URL

- Vanity URL and Sign Rider

- Professional For Sale Sign

- Home Staging 

 

Marketing Your Home

- Listing syndicated across 1,000's of real estate portals.

- MLS Network

- Catered Local Broker Caravan/Tour 

- Orchestrated 1st Weekend of Open Houses for maximum effect

- Pre-Listing Marketing to Realtor network

- State-wide Digital Marketing on Social Media and Internet

- Direct Marketing to the neighborhood

- GOAL: Stressfree Selling Process to the Seller – Every Detail handled from beginning to end. Seller nets most profit possible to get to next chapter in their life.

 

Contract Services

- Strategic pricing approach to generate multiple offers on a property 

- Offer review and buyer vetting process

- Expert negotiation 

- Contract ratification management

- Contract Contingency management

- Broker review

- Disclosure review and delivery

- Title and escrow management

 

Inspection Management

- Home Inspection

- Termite 

- Well / Septic 

- Pool 

- Roof 

- Fireplace / Chimney 

- HVAC 

- Sewer 

- Foundation

 

Move Out

- Moving Boxes 

- Project Management of Cleaning Services After Move

 

 

Prep & Strategy Session

- Initial Consultation: Determine Buyers wants, needs, goals & search criteria

- Lender Referrals for Loan Pre-Qualification / Pre-Approval

- Market Review

- Detail Education of the Buying Process, Contract and Contingencies

- Provide Timeline for the Buying process & Contingency Deadlines

- Define Neighborhood boundaries within Budget Range

- School Ratings and importance

 

The Home Search & Process

- Direct MLS Search set up to Buyer’s Specific Criteria

- Daily notifications of new listing inventory

- Research of identified properties – activity, offers & other important info

- Personalized showings that help buyer identify & rank homes of interest

- Construction and Renovation expertise helps buyers see potential as well as pitfalls in homes toured.

- Relaxed experience as Buyers are given wide range of information to make an educated decision while making sure a property fits their needs before making an offer

- Specific Offer Strategies applied to make most effective offer

- Oversee all Inspections and negotiate repairs

- Constant Communication with Seller’s Side, Lender, Escrow, Title, etc.

- GOAL: Fierce Advocacy for the Buyer in all negotiations and in the whole process from start to finish and years beyond. Client for Life

 

Move In 

- Moving boxes 

- Utility contact list 

- Free consultation with remodeling contractor 

- Referral list of preferred home service providers for repairs or updates

 

- Residential Properties

- Selling Houses in Probate or Foreclosure

- Short Sales

- Family Estate Sales 

- Investment Properties and 1031 Tax Deferred Exchanges

- Home-seller renovation services

- Home Design services

- Bay Park Food Drive for 18 years – www.bayparkfooddrive.com

- Supports Autism Tree Project Foundation – for last 20 years.

 

Awards, Associations, Education and Memberships

- Year license received: 1993 – Serving San Diego County since 1995

- Membership: PSAR, SDAR, CDAR, Riverside County Realty Association, NAR, CAR, Bay Mesa Association of Realtors

- Geographical areas you focus on: San Diego County

- Other Licenses: Real Estate Broker, Accredited Staging Professional

- College education: University of Idaho – BFA in Graphic Design and Advertising

- Awards and accolades received: Top 3% producer in San Diego County 2021, 2022, 2023

- Reputation & Bragging Rights: Certified: Short Sale Negotiator, REO Specialist and Foreclosure Certified Specialist